InterSystems
Home for Dinner: TV Spot
“I became a doctor for the paperwork.” - No Doctor, Ever
InterSystems launched a brand new, AI-powered EHR that takes notes and handles clerical tasks so that doctors can focus on their patients, not their paperwork. And maybe even make it home in time for dinner.
By showing multiple moments in the life of a busy physician, we experience split focus and fragmented perspectives first hand. Followed by tangible relief when our hero is finally able to do what she does best.
What began in my brain as a series of sticky notes turned into varied, nuanced and extremely human piece. A story worth watching for a solution worth trying.
AD: Kyle Watson
CW: Zoey Preston
Director: Trevor McMahon
Production Company: Tiny Giant / Baltic Films
Editor: Pete Johnson