Change the Ref
The New Life Vest: Campaign
Mass shootings are starting to feel like our new normal. So how can we get people to take action, call their representatives and demand common sense gun laws? We partnered with Change the Ref, an organization started by Manuel and Patricia Oliver after losing their son Joaquin in the Parkland School Shooting with the goal to be disruptive, start conversations and hopefully spark some change.
Results: 3,345,350 impressions, 11,786 unique web visits and 1,443 clicks to congressional website link
Press and attention from AdAge, NYT, 4As, SmartBrief, Communication Arts, Muse by CLIO and more.
Awards and recognition from Muse by CLIO, AdFed, AdAge Pro Bono Campaign of the Year, The Show, Communication Arts, Webby Awards and Lürzer's Archive.
CD/AD: Brett Essman
CW: Zoey Preston
Studio Artist: Mike Fritz
Associate Director, Digital Experience: Jessa Diebel
Production Company: MANUFACTURE / Plural Films
Photographer: Steve Holm
Music: Echo Boys / Grey Ghost
Edit: Ditch / Irei Edit
Press + Attention:
Ad Age | NY Times | Star Tribune | 4As SmartBrief | Kare 11 | Muse by CLIO | Communication Arts
Awards + Recognition:
Muse by CLIO, Gold, Integrated Marketing, Political
Muse by CLIO, Silver, Video, Political
Muse by CLIO, Silver, Social Media, Political
Muse by CLIO, Silver, Video, Nonprofit
AdFed | The Show 2024, Gold, Online Film, Public Service
AdAge Pro-Bono Campaign of the Year
Communication Arts Award of Excellence for an Integrated Campaign
Ad Age Pro Bono Campaign of the Year - Gold
Webby Awards - Honoree x2
CA Advertising Annual
Lürzer's Archive
District 8 Addy’s - Silver - Public Service Online Film, Video & Sound
The Show - Gold - Public Service Online Film, Video & Sound
The Show - Silver - Public Service Online/Interactive
The Show - Silver - Public Service Campaign
The Show - Silver - Public Service Online/Interactive Campaign
The Show - Silver - Public Service Out-Of-Home Campaign
The Show - Silver - Integrated Media Public Service Campaign
The Show - Silver - Public Service Television
The Show - Silver - Public Service Online/Interactive